This is an interdisciplinary agent-based model with Monte Carlo simulations to assess the relative effects of broadcast and contagion processes in a multiplex social network. This multiplex approach models multiple channels of informal communication - phone, word-of-mouth, and social media - that vary in their attribute values. Each agent is an individual in a threatened community who, once warned, has a probability of warning others in their social network using one of these channels. The probability of an individual warning others is based on their warning source and the time remaining until disaster impact, among other variables. Default parameter values were chosen from empirical studies of disaster warnings along with the spatial aspects of Coos Bay, OR, USA and Seaside, OR, USA communities.

This is an agent-based model with two types of agents: customers and insurers. Insurers are price-takers who choose how much to spend on their service quality, and customers evaluate insurers based on premium, brand preference, and their perceived service quality. Customers are also connected in a small-world network and may share their opinions with their network.

The ABM contains two types of agents: insurers and customers. These act within the environment of a motor insurance market. At each simulation, the model undergoes the following steps:

1. Network generation: At the start of the simulation, the model generates a small world network of social links between the customers, and randomly assigns each customer to an initial insurer
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This model simulates different seeding strategies for information diffusion in a social network adjusted to a case study area in rural Zambia. It systematically evaluates different criteria for seed selection (centrality measures and hierarchy), number of seeds, and interaction effects between seed selection criteria and set size.

Studies on word-of-mouth identify two behaviors leading to transmission of information between individuals: proactive transmission of information, and information seeking. Individuals who are aware might be curious of it and start seeking for information; they might find around them the expertise held by another individual. Field studies indicate individuals do not adopt an innovation if they don’t hold the corresponding expertise. This model describes this information seeking behavior, and enables the exploration of the dynamics which emerges out of it.

This model simulates diffusion curves and it allows to test how social influence, network structure and consumer heterogeneity affect their spreads and their speeds.

An agent-based framework that aggregates social network-level individual interactions to run targeting and rewarding programs for a freemium social app. Git source code in https://bitbucket.org/mchserrano/socialdynamicsfreemiumapps

Several taxonomies for empirical validation have been published. Our model integrates different methods to calibrate an innovation diffusion model, ranging from simple randomized input validation to complex calibration with the use of microdata.