The objective of building a social simulation in the Populism and Civic Engagement (PaCE) project is to study the phenomenon of populism by mapping individual level political behaviour and explain the influence of agents on, and their interdependence with the respective political parties. Voters, political parties and – to some extent – the media can be viewed as forming a complex adaptive system, in which parties compete for citizens’ votes, voters decide on which party to vote for based on their respective positions with regard to particular issues, and the media may influence the salience of issues in the public debate.

This is the first version of a model exploring voting behaviour in Austria. It focusses on modelling the interaction of voters and parties in a political landscape; the effects of the media are not yet represented. Austria was chosen as a case study because it has an established populist party (the “Freedom Party” FPO), which has even been part of the government over the years.

The model integrates major theories of political judgment and behavior within the classical cognitive paradigm embedded in the ACT-R cognitive architecture. It models preferences and beliefs of political candidates, parties, and groups.

This is a complex “Data Integration Model”, following a “KIDS” rather than a “KISS” methodology - guided by the available evidence. It looks at the complex mix of social processes that may determine why people vote or not.