I am an Associate Professor of Data Analytics at Trinity Business School, Trinity College Dublin, The University of Dublin and a Senior Fellow of the Higher Education Academy. I was the Director of Postgraduate Teaching at the Department of Management Science, Lancaster University Management School overseeing MSc programmes in Business Analytics, Management Science and Marketing Analytics, Logistics and Supply Chain Management, e-Business and Innovation, and Project Management.

My research interests lie in the areas of predictive analytics using simulation. I am particularly interested in simulation modelling methodology (symbiotic simulation, hybrid modelling, agent-based simulation, discrete-event simulation) with applications in operations and supply chain management (e.g. hospital, manufacturing, transportation, warehouse) and social dynamics (e.g. diffusion of perception). Currently, I am the associate editor of the Journal of Simulation and the secretary of The OR Society‘s Special Interest Group in Simulation. I am the track coordinator of Agent-Based Simulation for the Winter Simulation Conference 2018.

Sociospatial network analysis, geovisualization, GIS algorithms, agent-based complexity modeling, human–environment systems, and urban geography

Agent Based Models used in policy analysis

Social inequality, ethnic segregation, computational sociology.

Currently working on Agent Based Demography.