This model presents the simulation model of a city in the context of overtourism. The study area is the city of Santa Marta in Colombia. The purpose is to illustrate the spatial and temporal distribution of population and tourists in the city. The simulation analyzes emerging patterns that result from the interaction between critical components in the touristic urban system: residents, urban space, touristic sites, and tourists. The model is an Agent-Based Model (ABM) with the GAMA software. Also, it used public input data from statistical centers, geographical information systems, tourist websites, reports, and academic articles. The ABM includes assessing some measures used to address overtourism. This is a field of research with a low level of analysis for destinations with overtourism, but the ABM model allows it. The results indicate that the city has a high risk of overtourism, with spatial and temporal differences in the population distribution, and it illustrates the effects of two management measures of the phenomenon on different scales. Another interesting result is the proposed tourism intensity indicator (OVsm), taking into account that the tourism intensity indicators used by the literature on overtourism have an overestimation of tourism pressures.