William Rand

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Research Interests

The big picture question driving my research is how do complex systems of interactions among individuals / agents result in emergent properties and how do those emergent properties feedback to affect individual / agent decisions. I have explored this big picture question in a number of different contexts including the evolution of cooperation, suburban sprawl, traffic patterns, financial systems, land-use and land-change in urban systems, and most recently social media. For all of these explorations, I employ the tools of complex systems, most importantly agent-based modeling.

My current research focus is on understanding the dynamics of social media, examining how concepts like information, authority, influence and trust diffuse in these new media formats. This allows us to ask questions such as who do users trust to provide them with the information that they want? Which entities have the greatest influence on social media users? How do fads and fashions arise in social media? What happens when time is critical to the diffusion process such as an in a natural disaster? I have employed agent-based modeling, machine learning, geographic information systems, and network analysis to understand and start to answer these questions.