A model for simulating the evolution of individual’s preferences, incliding adaptive agents “falsifying” -as public opinions- their own preferences. It was builded to describe, explore, experiment and understand how simple heuristics can modulate global opinion dynamics. So far two mechanisms are implemented: a version of Festiguer’s reduction of cognitive disonance, and a version of Goffman’s impression management. In certain social contexts -minority, social rank presure- some models agents can “fake” its public opinion while keeping internally the oposite preference, but after a number of rounds following this falsifying behaviour pattern, a coherence principle can change the real or internal preferences close to that expressed in public.

In the context switching model, a society of agents embedded in multiple social relations, engages in a simple abstract game: the consensus game. Each agent has to choose towards one of two possible choices which are basically arbitrary. The objective of the game is to reach a global consensus, but the particular choice that gets collectively selected is irrelevant.