Computational Model Library

A Consumer in the Jungle of Product Differentiation (1.0.0)

We present a graph-based model of consumer choice, which describes the hypothetical cognitive journey that each individual experiences in the process of buying a product by exploring a given market. The topological structure of the market is represented by a graph with different types of nodes, identified by different shapes. The role of the causes that influence the decision can be measured by means of behavioral differentiation in several parametric simulations. The relevance of information and knowledge, in the form of individual awareness, discriminating ability, and perception of market structure, can be evaluated.

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Release Notes

Associated Publications

Perfect Information vs Random Investigation: Safety Guidelines for a Consumer in the Jungle of Product Differentiation
http://arxiv.org/abs/1507.01458

A Consumer in the Jungle of Product Differentiation 1.0.0

Submitted by Alessandro Pluchino Published Dec 22, 2015 Last modified Feb 23, 2018
knowledge product differentiation hotelling random choice information consumer behavior

We present a graph-based model of consumer choice, which describes the hypothetical cognitive journey that each individual experiences in the process of buying a product by exploring a given market. The topological structure of the market is represented by a graph with different types of nodes, identified by different shapes. The role of the causes that influence the decision can be measured by means of behavioral differentiation in several parametric simulations. The relevance of information and knowledge, in the form of individual awareness, discriminating ability, and perception of market structure, can be evaluated.

Cite this Model

Alessio Emanuele Biondo, Alfio Giarlotta, Alessandro Pluchino, Andrea Rapisarda (2015, December 22). “A Consumer in the Jungle of Product Differentiation” (Version 1.0.0). CoMSES Computational Model Library. Retrieved from: https://www.comses.net/codebases/4843/releases/1.0.0/

Associated Publication(s)

Perfect Information vs Random Investigation: Safety Guidelines for a Consumer in the Jungle of Product Differentiation
http://arxiv.org/abs/1507.01458

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Contributors
Alessio Emanuele Biondo Alfio Giarlotta Alessandro Pluchino Andrea Rapisarda
DOI
No assigned DOI
Model Version
1.0.0
License
AFL-3.0
Programming Language
Software Framework
NetLogo
Operating System
Operating System Independent
Publish Date
Tuesday, December 22, 2015
Last Updated
Friday, February 23, 2018
Downloads 647
Peer Review
Unreviewed
Version Submitter First published Last modified Status
1.0.0 Alessandro Pluchino Tue Dec 22 10:21:03 2015 Fri Feb 23 22:54:16 2018 Published

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