The simulation on the study of the optimal business strategy with the interaction between technologies and consumers. 1.1.0
HOW IT WORKS
This model consists of three agents, and each agent type operates per business theories as below.
a. New technologies(Tech): It evolves per sustaining or disruptive technology trajectory with the constraint of project management triangle (Scope, Time, Quality, and Cost).
b. Entrepreneurs(Entre): It builds up the solution by combining Tech components per its own strategy (Exploration, Exploitation, or Ambidex).
c. Consumer(Consumer): It selects the solution per its own preference due to Diffusion of innovation theory (Innovators, Early Adopters, Early Majority, Late Majority, Laggards)
HOW TO USE IT
Set the number of agents. Tech, Entre, Consumer.
Set the other environmental parameters (technology development speed, technology appropriability, regional barriers).
Click Setup and Run to play
THINGS TO TRY
The user can perform the simulation to find the best business strategy in the different environments of technology development speed and technology appropriability. (Schumpeter MarkI and MarkII).
The user can perform the simulation on how each envrionmental parameter changes are correlated to the others. (technology development speed, technology appropriability, business strategy, customer preference, regional barriers, chasm, and so on).
Release Notes
2nd Release including more details on the modelling operations and background theories.